Trying to figure how to make time for personal projects
About
Product Designer specializing in design systems, typography, and storytelling, with an MFA from California College of the Arts. Known for effectively leading designers, collaborating with engineers, and having everything in auto-layout in Figma. When not designing, often found mountain biking in the Oakland Hills.
Contact
Projects
In collaboration with the Marketing team, I design web layouts and art direct for ongoing product storytelling. Utilizing a comprehensive design system for rapid iteration, our team is able to quickly adapt to constantly evolving business needs.
Due to the nature of the work and that it is ongoing, most of it I can not share currently. Check fiskerinc.com to see the evolution.
From initial reservation to ownership, I collaborated across design disciplines, product, business, and engineering to give users a consistent experience. My role involved directing the visual presentation of all screens across various platforms, managing the UI handoff to engineers, and ensuring a consistent brand experience. Throughout the project, I leveraged skills in user empathy, collaboration, and design systems.
Due to the nature of the work and that it is ongoing, most of it I can not share currently.
Spearheaded the creation of an extensive design system in Figma, encompassing type and color styles, numerous variants, and design tokens as variables. This system has become a fundamental resource, regularly utilized by both designers and engineers in our workflows. Components from the system are meticulously reviewed with engineers on an individual basis using tools like Storybook or GitHub, ensuring precision and consistency in implementation.
Due to the nature of the work and that it is ongoing, most of it I can not share currently.
Led the project to create all-new icons to be used across web, app, and in-car experiences.
Unable to share publicly
Interactive roadmaps to detail IBM's technology advancements. Collaborated with researchers, illustrators, and creative directors, to deliver a narrative-driven presentation in interactive web form. Launched at IBM Think 2022 and updated annually, the project helped IBM communicate complex tech concepts (like Quantum, AI, and Cloud) in a new format.
I got to use my skills in editorial design when doing the layout and creative on a WIRED Magazine feature on LeMond Bicycles. The project garnered recognition as a finalist in the SPD Designers 57 Awards under the 'Photography: Feature, Profile, Non-Celebrity; Story' category.
A comprehensive set of icons for both app, web, and marketing usage. All using a grid system based on the Strava logo's angles. Each icon was designed in four sizes, each with a unique stroke width.
This project was done with my co-workers at StoryTK, Francesco Muzzi and Carl de Torries, the team at Manual SF, Raul Aguila, and the Strava Brand team.
A comprehensive brand system for a wine-focused startup. Additionally, custom illustrations were created, encapsulating themes of wine, tasting, and education. In addtion to delivering several web layouts, a UI kit was also delivered to help the company build new products in the future.
Coming up with several spot illustrations for varouis speeches by visionaries.
Shown to introduce live interviews with Prince Harry, Jony Ives, Anna Wintour and more.
A series of illustrations for Micron, to illustrate the company's capabilities
Created a design template for a series of Youtube cover images for IBM Research.
In response to a lack of information of the varouis COVID-19 vaccine in development, my team at First Person and I partnered with the Milken Institute to create covid-19vaccinetracker.org. This site, which I helped design and illustrate, features a daily-updated tracker, as well as interactive storytelling for what vaccines are, how they're made, and their stages of development.
Built with Webflow, and using integromat to migrate airtable data into Webflow's CMS to give live updates.
At First Person, I created a unique holiday card using generative design principles, crafted with p5.js.
As the Art Director for almost all the touch screens, I translated complex messages into interactive visuals using the newly-launched brand identity.
I oversaw the whole process until deployment, including directing a team of animators and developers.
In collaboration with Martin Venezky, I created several 10 ft. collages for Delta Dental's headquarters in Oakland.
Work Experience
On the Digital Product team, I manage the website and the design system for several products.
Worked under the leadership of former WIRED Art Directors Carl de Torres & Francesco Muzzi. We created illustrations, data visualizations, print magazines, website, logos, icons and more for clients like IBM, Apple, Strava, and more.
Work on campaigns and branding initiatives for several Fortune 500 companies.
Working on future concepts for mobility.
Side Projects
Personal printed project illustrative Bruce Mau's "Incomplete Manifesto for Growth."
Features
Blog post written about our Vaccine Tracker with insights from every member of the team
Education
Emphasis on Graphic Design. A masters degree for making art-like-design!
Emphasis on Photojournalism